selected work

credit sesame
brand leadership / creative direction / brand strategy & systems

credit sesame
brand leadership / creative direction / brand strategy & systems

sesame
brand leadership / creative direction / brand strategy & systems

m&m's
experiental / ooh / digital

excel
campaign / in-store / digital

snickers
experiential / branding / activation / digital
hello, i'm
alex pace
I’m a Creative Lead shaping brand, growth, and customer experience across fintech, consumer platforms, and agencies.
I partner with product, marketing, and growth teams to turn complex ideas into clear narratives, end-to-end customer journeys, and scalable creative frameworks. I lead designers, drive integrated campaigns, and support high-impact initiatives that deliver measurable engagement, conversions, and revenue.
My focus is on creating work that connects emotionally, elevates brand, and drives business—while aligning teams around a shared vision and a high standard of craft.
clients
7-eleven
absolut
baileys
campbell's
chivas
cineplex
cpa
credit sesame
elby
eone
excel
fujifilm
gm
j.p. wiser's
m&m's
mars
mlse
montellier
nespresso
nfl
ozo
royal canin
sears
sesame
shiseido
skittles
snickers
stack
starburst
stoli
travel alberta
services
creative leadership
brand strategy
storytelling
integrated campaigns
art direction
copywriting
ux/ui design
product experience
creative systems
collaboration








