STACK’s mission is simple: to make money everyone’s friend; to replace dollar signs with exclamation points. That’s why they reinvented financial services with a fee-free alternative to traditional banking. Combining advanced machine learning with customizable tools, the STACK app delivers a smarter way to spend, save and share your money, right from your smartphone.
Continuing to break new ground, STACK released the first vertical card in Canada. Why? With chip readers and tap-to-pay being the preferred method for Millennials, it’s how they were already using the card. Knowing that we had a beautiful card, and understanding that Millennials want to show off, we put all security information on the back to make it safe to snap and post.
While getting your credit card in the mail isn’t typically an exciting experience, we wanted to change that. We reimagined the card carrier to ensure our vertical card got the stage it deserved. Since members already downloaded our accompanying app to apply, we minimized information on the mailer to ensure this felt more like an invitation rather than an agreement.
Leading up to the launch of our vertical card, we created a teaser campaign to generate interest on social. In the spirit of redefining rewards and supporting young talent, STACK partnered with the Weeknd's Creative Director, La Mar Taylor and co-founder Ahmed Ismail to present their launch event: HXOUSE LIVE.
Once launched, we shifted content to highlight the HXOUSE LIVE concert, our ticket giveaway and member benefits.
Select posts featured unique, animated messages hinting at our vertical card throughout the weeks leading up to the event.
To help increase app downloads and registration, new and existing STACK members were given an exclusive opportunity to attend the sold-out concert featuring:
As the event date drew near, we created wild postings in key areas throughout Toronto to promote STACK & HXOUSE LIVE.

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